Blog
Notes from the foundry.
Short-form strategy, editing craft and what's actually working on Reels, TikTok and Shorts.
19 September 2026
How Many Reels Should a Business Post Each Month?
A practical look at how often gyms should post reels — realistic frequencies, quality vs. quantity, batching, and why a subscription model makes consistency achievable.
content strategysocial mediagym marketing
19 September 2026
Why Your Brand Needs More Than One Reel a Month
One great reel a month isn't a strategy — it's a coincidence. Here's why consistency, not occasional big productions, is what actually builds trust and grows your gym's audience.
content strategysocial media consistencygym marketing
19 September 2026
5 Ways Short-Form Video Wins Gym Members
Your gym floor is full of proof that your programme works — but almost none of it ever leaves the building. Here are five ways short-form video fills your class timetable and your membership pipeline.
short-form videogym marketingmember growth