The 20 Questions Your Customers Are Already Asking

Most businesses don't have a video ideas problem. They have a listening problem. Every week, your customers tell you exactly what they're curious, worried and confused about. They just do it in emails, phone calls and search bars rather than in a brainstorm.

Each of those questions is a ready-made video. Someone asked it, which means plenty of other people are wondering the same thing and haven't bothered to ask. Answer it well on camera and you've made something useful, trustworthy and easy to find.

Why questions make such good video ideas

A question comes with a built-in hook. "How long does it actually take?" or "Is it worth the money?" is a better opening line than anything you'll write on a blank page. The answer gives you the structure, and the viewer already cares because it's their question.

Questions also never run out. Every answer prompts a follow-up, and every new customer brings a fresh set. If you want a weekly rhythm to capture them, our piece on the 10-minute content meeting shows how little time it takes.

Source one: your sales team

Sales conversations are a goldmine because they happen right at the point of decision. Ask whoever takes enquiries to note down:

• The questions that come up on almost every call
• The objections that stall a deal ("it's too expensive", "we tried this before")
• The things prospects misunderstand about what you do

If a question comes up three times in a week, it deserves a video. Better still, send that video to the next person who asks, and you've just shortened your sales cycle.

Source two: customer service and your inbox

Support emails, DMs, comments and reviews show you what people are confused about after they've bought. These questions are perfect for short, practical videos: how to get started, what to do if something goes wrong, what the small print really means.

Skim your inbox once a week and copy the questions into a shared list, word for word if you can. The way customers phrase things is the language you should use in your videos, and it's often very different from your own internal jargon.

Source three: Google and the questions behind it

Type a topic from your industry into Google and look at the "People also ask" box and the autocomplete suggestions. Those are real questions, asked by real people, ranked by how often they come up. Try adding "how", "why", "cost" and "vs" after your main service and see what appears.

This source is especially good for reaching people who don't know you yet, because they're asking the question before they've chosen a business to ask.

A simple framework: collect, sort, answer

1. Collect. Keep one running list. Add questions from sales, support and search as you spot them.
2. Sort. Group them into themes such as price, process, results and trust. Tick off the ones that appear most often.
3. Answer. Turn each into a 30 to 60 second video that opens with the question and gives the answer in the first few seconds.

Aim for 20 questions and you'll have months of content. Better still, you'll never have to ask "what should we post?" again.

Let us handle the filming

At Reel Foundry, we take a list of customer questions and turn it into a steady stream of polished, on-brand short-form video, so you can stay focused on running your business. If you've got the questions, we'll help you give them great answers.

See our plans and pricing →